Sometimes a dress code can feel rote – more like a uniform than an expression of personal style. This is especially true if you’ve built up a wardrobe of rewearable pieces and they’ve each made appearances at several occasions. Here are a few ways to make sure your outfit comes together and feels fresh:

 Accessories: By this point, you’ve picked the perfect outfit. You will look great no matter what. But if you have the time and means, consider the distinguishing details. Have you thought about jewelry? What tie you’ll wear? How you’ll carry your necessities? Whether you’ll need a coat, and which one to wear? These questions are best addressed at least a week prior to the event, so you have time to shop or borrow from a friend if needed. Or maybe the answer is in your closet. If you always sport a silk tie, for example, you could try that knit one you got as a gift but haven’t worn yet.

 Hair: Maybe you show up to work with wet hair every day. That’s O.K.! But you probably don’t want to do it on your best friend’s wedding day. Special occasions can present an opportunity for a haircut (at least a couple days in advance), or a hairdo (likely the day of). As long as your hair doesn’t appear visibly slept-on, greasy or otherwise unkempt, you’re doing fine.

 Buying clothes built to last is one thing — but there's a lot you can do to make them endure. We polled designers and the dry cleaners they trust for tips on how to take care of our clothes. And our biggest takeaway is that first and foremost, everything we wear should be enjoyed — accessorized with a joie de vivre and not a fear of getting ruined. Here are the experts’ tips for wearing, storing and even cleaning your clothes correctly to prolong the life of your favorite items.

 Intimates and Swimwear Treat Your Delicates Like Delicates Araks Yeramyan, the founder of Araks, is beloved for her line’s underthings and swimsuits — which she says to wash by hand and never put in the dryer. “On a few lazy occasions, I have tried putting intimates in the machine, and the elastic is never the same.” Even while traveling, she’ll pack light and hand-wash items in the shower. Yeramyan’s method for washing delicates at home: Wash like colors together. Fill a basin with cool water and a gentle detergent (she uses Ecover delicate wash). Or in a pinch, fill the sink with water and shampoo (Dr. Bronner’s lavender soap, in her case). Swirl the laundry a few times over the course of an hour.

  Gently squeeze out excess water. Dry on a drying rack. Rinse After Taking a Dip “Swimwear always needs to soak in water after every use; the saltwater or chlorine breaks down the fibers and the elastic. Your suits will last much longer if you follow this rule,” said Yeramyan. Let Everything Air Out “Everything with elastic in it should be in a rotation, especially bras. The elastic needs to relax. In general, no matter what you do, elastic has a shelf life, but the better you take care of them the longer they will last.”

 Yeramyan also recommends storing lingerie with space around it, for a little breathing room. And slipping empty perfume bottles into lingerie drawers: “The idea is it leaves a little scent behind.” Tops Dress Shirts "The width of the hanger should not overpass the width of the shirt shoulders." —Anne-Marie Colban, who co-owns and operates Charvet, a shirt-making company. Anne-Marie Colban, who co-owns and operates the legendary shirtmaking company Charvet, suggests these tips for taking care of your button-down shirts: Pay Close Attention to the Insides of Collars. It’s here that stains can creep up from skin products, like lotion or makeup. Be sure to wash them immediately, especially before hanging shirts in the closet (scroll down for tips on how to remove stains).

 Avoid Dryers. They will break down the fibers of the fabric and cause the garment to shrink and age prematurely. Instead, Air-Dry on Hangers. Colban prefers wooden ones. “The width of the hanger should not overpass the width of the shirt shoulders. Make sure the shoulders are well laid on the hanger and more generally, pull a little bit the fabric of the shirt to limit wrinkles (this will facilitate ironing).” When storing hangers in the closet, she suggests leaving space between them — to keep the pressed shirts smooth. Rewash Stains. “Before ironing, it is important to check that there are no more stains. If there are, wash the shirt again.” Iron With Water. Colban advocates for steam or no steam, whatever you prefer, but cautions against completely dry ironing. “It is better to iron the shirt when it is still humid. If necessary, a spray with water can make ironing more easy.” Iron in Order. The correct ironing order is: collar, cuffs and then the rest of the shirt, says Colban.

  Pack Them Well. Before traveling with a dress shirt: Button the shirt completely. Put a plastic or cardboard band — the kind that come inside new shirts from the store, or from the cleaners — inside the collar (to help support the collar and maintain its shape.) With the shirt front-side down, place a sheet of paper or tissue paper on the back of the shirt before folding it (to avoid creases). Use soft cases, like these, to keep the shirts in good condition. When piling the shirts, alternate their directions. Insider Tip: Wrinkle-Free Traveling. “I travel with a small spray bottle, and then I fill it with water,” says Bruce Pask, Bergdorf Goodman’s men’s fashion director. “When I unpack, I just give the shirts a quick spritz and tug on the bottom of the hem, and then the wrinkles kind of come out naturally without needing to press it again.”

 T-Shirts The designer Tony Melillo, whose eponymous line of super soft T-shirts (ATM) is beloved by T’s web editors, wears a white T-shirt almost daily. Here are his simple tips for taking care of them. Wash Gently. Melillo suggests washing T-shirts with cold water and drying on permanent press to avoid wrinkles. Also, try OxiClean. “I’m not saying it’s going to take away pit stains but I put it in everything.” Stash Carefully. Folding T-shirts keeps them fluffy. Melillo suggests folding in the sleeves toward the back, and then folding the T-shirt in half once crosswise, to avoid creating extra creases. And keeping them in a light stack on the shelf. Don’t hang your T-shirts: He says it creates unsightly hanger marks, and it stretches them — T-shirts can grow an inch just from gravity’s effect on cotton.

  Pants "Clean pants twice during the summer. And then when you’re done with the season, clean them once again before you put them back into your closet." —Bruce Pask, men’s fashion director at Bergdorf Goodman, a department store that specializes in luxury goods. To avoid high-maintenance care, Bergdorf Goodman’s men’s fashion director Bruce Pask recommends being mindful of the types of pants you buy in the first place. “I’m not a fan of a linen pant,” he says, for example. “I think they’re far too wrinkle-prone and fragile.” Instead, he sticks to worsted wool pants in the summer and wool flannel in the winter, both of which you can clean at home yourself. Pask’s other low-maintenance pants rituals include: Don’t Overwash. “I think your regime is a very personal choice but I would say, depending upon how heavy the rotation, clean pants twice during the summer. And then when you’re done with the season, clean them once again before you put them back into your closet.”

 Insider Tip: Buying. Even if a pair of pants says it was prewashed, Pask cautions that a bit of shrinkage will inevitably happen in the laundry. “I make sure to give a little bit of allowance for shrinkage when I buy them.” Never Underestimate Moths. During a traumatizing moth infestation (from a European hotel, during fashion week), Pask discovered Insects Limited’s pheromone traps. “I order from them on a yearly basis and I’ll just get a set of traps and put them throughout the house just to have as a preventative measure.” For the less gung-ho, T’s market editor Angela Koh recommends stuffing drawers and closets with sachets of lavender to repel the pests and keep things smelling nice. Hang Mindfully. Instead of organizing pants by color, Pask suggests arranging them by season, keeping lighter-weight pants together on one end of the closet and heavier ones together separately — so that you can easily find what you’re looking for while getting dressed. Travel Smart. “Since I go to Italy so often for work, I bought an Italian travel iron there because no matter how good the adapters are with things like hair dryers and travel irons, the voltage variance is just never quite right and you end up blowing out the circuit of the item.” He also travels with a lint roller, and suggests a retractable option: Flint rollers are compact and keep the refillable lint sheets safe in your bag.

  Prepare to Sew. “Buttons just pop. It just happens. So whenever I’m at a hotel, I always take the sewing kit and just leave it in my luggage. Don’t be above taking them home — that’s what they’re there for.” (If you prefer something with nicer thread and tools, Sweethome tested 9 sewing kits to find the best.) Denim Jeans may be the most low-maintenance pants of all. According to Daniel Corrigan, half of the design duo behind Simon Miller, “Wearing raw denim consistently and not washing them will give you a more interesting pair of jeans down the road.” But he also adds that washing won’t hurt them, and turning jeans inside out will protect the indigo hue. Similarly, don’t worry about how you store your denim, whether folded neatly in a drawer or tossed into a pile on a chair — "the great thing about denim is that it’s not delicate"— and don’t think twice about wearing it every day, or getting holes. "The knees are typically the first to get worn out, but denim looks great with ripped knees!"

 The longer you wait to remove a stain, the less likely you’ll be able to remove it. —Johnny Xirouchakis, general manager of Madame Paulette, a high-end, New York City cleaner. Madame Paulette, the gold standard for New York cleaners, is a fashion-world fixture (Vogue and Anna Wintour are clients). According to the company’s general manager, Johnny Xirouchakis, “It’s been proven in studies that the longer you wait to remove a stain, the less likely you’ll be able to remove it.” And his do-it-yourself stain-removal tip couldn’t be simpler: Wet a cloth with cold water. (Avoid using paper towels so that they don’t shed on your garment and create more of a mess.) Add a drop of dish detergent to the wet cloth. (Xirouchakis suggests using “a citrus-based soap — anything that smells like lemon or orange.”) Place another cloth beneath the stain if you can.

 Press on the stain, over and over, to lift it out. Resist the urge to rub, or you might damage the fabric. You can let the stain sit overnight, even in water, before putting it in the laundry. Or you can wash immediately after treating the stain. Here, Madame Paulette’s experts share how to safely remove other kinds of stains at home — on garments that can be safely cleaned with water. Follow each instruction by washing the garment as you normally would. Blood or Ink. With a cloth underneath the soiled area, re-wet the stain with ice cold water. Using a Q-Tip or small towel soaked in a cleaning solution (5 ounces water, 1 ounce ammonia, 1 ounce peroxide, 1 ounce color safe detergent) lightly tap the stain, pushing it onto the cloth underneath.

 Dirt. Remove any chunks of mud carefully. Place the garment in lukewarm water and move it around to loosen and remove as much dirt as possible. Apply detergent to the stain and re-soak for half an hour; rinse and repeat. Tomato. With a butter knife or spoon, carefully pick up any excess tomato sauce. Dab detergent onto the stain and, from the underside of the garment, rinse with cold water (to push the stain out of, instead of back into, the garment). Coffee. Flush the stain with cold water. Then apply a mild cleaning solution (6 ounces water, 2 ounces color-safe detergent) until the stain comes out. If that doesn’t work, try a tougher solution (2 ounces water, 2 ounces color-safe bleach).

 Jewelry "The most important thing when you buy a piece of jewelry, is to ask the salesperson how to take care of it." —Rebecca Selva, creative director at Fred Leighton, a curator of vintage jewelry. Simply put, when it comes to jewelry, “Common sense is critical,” says Fred Leighton’s creative director, Rebecca Selva. She elaborates: Swimming or Exercising? Take It Off! “Diamonds, you know, are the hardest gemstone. They certainly can be worn and enjoyed every day. However, they are a gemstone that can chip." So take them off when you might knock the band into other metals, such as while lifting weights — or even packing up to move. And especially in the water. “A ring can loosen on your hand — and try finding it in the ocean." Ask for Advice When You Buy. “The most important thing when you buy a piece of jewelry, is to ask the salesperson how to take care of it." Don’t Fix It Yourself. Ditch the do-it-yourself mentality when it comes to jewelry. “You can actually damage it more by trying to repair something,” Selva says. But before taking it in to the professionals, put broken jewelry in a Ziploc bag — so that you don’t lose any gemstones, pearls or metal pieces en route to have the item repaired. “Or if a strand of pearl breaks, tape the ends or tie a knot if you can — make sure those ends are somehow sealed.”

 Keep Things Organized … and Cool. “Diamonds can scratch other diamonds and diamonds can scratch other gemstones, so keep them separate.” Some stones are vulnerable to heat — like opals, turquoise and coral — so don’t keep them somewhere warm or in direct sunlight. It will affect their coloring. Don’t Scrub Too Hard. Selva recommends soaking most jewelry in lukewarm, sudsy water (or water with lemon), to loosen up the grime, and then very gently cleaning with a soft brush. Remember, a ring gets the least dirty on top of a stone. It’s the underside that gets the dirtiest because that’s the part that touches the natural oils and lotions on your skin. Avoid hot or cold water (radical temperature changes can affect gemstones) and soaking porous gemstones (turquoise, pearls, opals). And don’t forget to close the drain! Handbags Have you ever bought a new leather handbag or briefcase that came in a cotton drawstring pouch? That pouch is called a dust bag — it’s not just fancy packaging. “They help isolate your bag from dust and touching items that may discolor or damage your bag,” says Jed Winokur, Coach’s archive director. He says that regularly storing handbags inside them at home is one of two ways to prevent damage. Here are his other tips:

 Keep handbags stuffed “to help retain their shape.” Acid-free tissue paper (preferably unbuffered) is best; newspaper can cause discoloration and damage over time. Winokur suggests wrapping metal hardware with tissue as well, to safeguard against marks on the leather.

  "In order to keep them in premium condition, dress shoes should not be worn for consecutive days." —Paula Gerbase, artistic director of John Lobb, which specializes in luxurious men’s shoes. Because there are so many kinds of shoes, we polled four different experts on the proper care of your shoes: Paula Gerbase, artistic director, John Lobb (bespoke and luxurious men’s shoes) Tull Price, founder, Feit (handmade leather footwear) Percy Steinhart, president and creative director, Stubbs & Wootton (fashionable slippers) David Mesquita, vice president, Leather Spa (a repair service with high-end clientele) And they had shockingly similar advice: Use Shoe Horns. “They are indispensable for keeping the shape of the shoe,” Steinhart says. Gerbase adds that the simple little tool “ensures that the backs of the shoes are kept intact.”

  Don’t Toss Shoes Into a Pile. To prevent shoes from being wrinkled or smushed, every single expert suggests storing them with shoe trees — the foot-shaped devices, available in wood or plastic, that help a pair keep its shape. “If not, clear space on the floor and keep them as neatly as possible,” Steinhart says.

 Do Regular Maintenance. “Always check your shoes after wear before placing them in your closet,” Mesquita suggests. Wipe leather clean with a cloth or brush before putting away, and brush off suede of any dust collected during the day. Condition Regularly. “The biggest misconception I suppose is that leather shoes only need waxing,” Gerbase says, “whereas the conditioning cream is a vital step in maintaining the quality and softness of upper leather.” Here’s how Gerbase recommends you condition your shoes: Wrap a soft cotton cloth tightly around your index finger and dab in the cream. Apply to the shoe using small circular motions (no sweeping movements). Leave the cream to seep into the leather for around 15 minutes and then brush off excess with a soft brush.

 Price suggests conditioning your shoes just once or twice a year, usually after the winter months. “With all the snow and salt in the streets, the leather will become dry and cracked and will need to be conditioned to prevent damage to the uppers.” Let Soggy Shoes Dry — Naturally. “If you get caught in a storm and your shoes become soaked, make sure to let them air dry in an open space laid flat before storing them away,” Price says. “If you store them damp, the uppers may become deformed and you may lose the shape of the shoes.”Gerbase adds that if the shoes are wet from rain or snow, you should immediately rinse them in clean water before allowing them to dry in order to avoid the white marks that appear on the upper leather. Insider Tip: Sole Repairs. “The tips of soles are what wear out the soonest and you can just get the tip portion of a sole replaced versus replacing the whole sole,” Mesquita suggests.

  Invest in Cedar. “Cedar is good to absorb moisture and freshen shoe interiors,” Mesquita says. “I myself use them on my sneakers after I wear them!” Some cedar options include shoe trees and little sachets. Give Nice Shoes a Rest. “In order to keep them in premium condition, dress shoes should not be worn for consecutive days,” says Gerbase. Waiting “allows the leather to dry and breathe in between wears, and lets them rest with their shoe trees which in turn reduce creasing.” Price adds: “I leave them somewhere where a light breeze can hit them to ventilate.” Insider Tip: Heel Replacements. Don’t wait until you hear a clicking noise to replace the heel of your shoe. Mesquita says to bring the pair in as soon as the heels look worn down to avoid more costly repairs down the road. Knitwear, pleating, twill, denim—a significant portion of the clothes that we buy online or in stores are produced in an assembly line in textile factories around the world. This type of clothing is called “ready-to-wear.”

 “Ready-to-wear” (known as prêt-à-porter in French) is a fashion industry term that signifies that an article of clothing was mass-manufactured in standardized sizes and sold in finished condition—rather than designed and sewn for one particular person. Most of the clothing that we will buy in our lifetime—from sweatshirts to denim, cardigans to handbags—is ready-to-wear, which means it was purchased “off the rack.” A Brief History of Ready-to-Wear Fashion Before the 1800s, almost all clothing in the world of fashion was bespoke or made to measure, meaning it was sewn by seamstresses and tailors for individuals. During the War of 1812, the US government began mass-producing military uniforms, making them one of the first ready-to-wear garments in history. The concept of ready-to-wear men’s clothing survived the war, and by the end of the century, most men had access to ready-to-wear clothing lines in department stores.

 At the time, women’s fashion was much more complex and fitted than men’s clothing—including fitted waists, necklines, and sleeves—making ready-to-wear women’s clothing impractical during the era. However, the 1900s brought increased media attention surrounding ready-to-wear clothing in the US which, along with the economic hardship of the era, made ready-to-wear clothing more attractive and practical than bespoke clothing. By the late 1960s, the divide between ready-to-wear fashions and haute couture (the bespoke clothing made by major fashion houses like Chanel or Dior) closed when, in 1966, fashion designer Yves Saint Laurent opened up his first store selling a ready-to-wear line. This paved the way for other designers to make ready-to-wear clothing in addition to their traditional haute couture lines. What Are the Differences Between Ready-to-Wear and Haute Couture? Ready-to-wear clothing and haute couture are two different ways the fashion world approaches clothes making. Ready-to-wear is clothing sold “off the rack,” meaning that it is made in standardized sizes, is usually mass-produced, and is meant to be purchased and worn immediately, often without alteration. Haute couture refers to high-end, custom clothing made and tailored exclusively for the wearer. Almost all major fashion labels (like Gucci, Lacroix, Prada, or Dior) make and show prêt-à-porter or ready-to-wear collections, in addition to their haute couture lines. Other differences between ready-to-wear and haute couture include:

 At the time, women’s fashion was much more complex and fitted than men’s clothing—including fitted waists, necklines, and sleeves—making ready-to-wear women’s clothing impractical during the era. However, the 1900s brought increased media attention surrounding ready-to-wear clothing in the US which, along with the economic hardship of the era, made ready-to-wear clothing more attractive and practical than bespoke clothing. By the late 1960s, the divide between ready-to-wear fashions and haute couture (the bespoke clothing made by major fashion houses like Chanel or Dior) closed when, in 1966, fashion designer Yves Saint Laurent opened up his first store selling a ready-to-wear line. This paved the way for other designers to make ready-to-wear clothing in addition to their traditional haute couture lines. What Are the Differences Between Ready-to-Wear and Haute Couture? Ready-to-wear clothing and haute couture are two different ways the fashion world approaches clothes making. Ready-to-wear is clothing sold “off the rack,” meaning that it is made in standardized sizes, is usually mass-produced, and is meant to be purchased and worn immediately, often without alteration. Haute couture refers to high-end, custom clothing made and tailored exclusively for the wearer. Almost all major fashion labels (like Gucci, Lacroix, Prada, or Dior) make and show prêt-à-porter or ready-to-wear collections, in addition to their haute couture lines. Other differences between ready-to-wear and haute couture include:

 Get a MasterClass Annual Membership and let Tan France be your very own style spirit guide. Queer Eye’s fashion guru spills everything he knows about building a capsule collection, finding a signature look, understanding proportions, and more (including why it’s important to wear underwear to bed)—all in a soothing British accent, no less.

 Fashion styles are constantly evolving, but there are certain trends that appear over and over again on runways and in street style. Learn more about the different types of fashion styles that influence popular fashion trends, and find your own personal style. Fashion may be all about finding unique ways of dressing, but sometimes it helps to have a blueprint. Below are some of the broadest categories of fashion to help get you started. 1. Sporty: Sporty style, also known as athleisure, takes elements of athletic wear, like leggings, bike shorts, and oversize sweatshirts, out of the gym and onto the streets. 2. Bohemian: Also known as “boho” or “boho chic,” bohemian style borrows from the 1960’s hippie aesthetic and festival culture. The style incorporates earth tones, natural fabrics and dyes, and prints and accessories from around the world. The hallmarks of boho style are flowing maxi dresses, long skirts, bell-bottom pants, large brimmed hats, fringe, suede, and slouchy handbags. 3. Grunge: Inspired by grunge music and the subculture that originated in the ’80s and ’90s Seattle, grunge fashion features thrift-store finds like plaid flannel shirts, oversize knits, and feminine dresses styled in a subversive, disheveled way. Grunge looks often include ripped jeans or tights, unkempt hairstyles, and black boots. 4. Preppy: Preppy style is inspired by the clothing and uniforms traditionally worn at private East Coast prep schools and Ivy League colleges. Preppy style often takes inspiration from upper-class sports like polo, sailing, tennis, and horseback riding. Preps are known for wearing polo shirts, Oxford shirts, argyle sweaters and socks, cloth-wrapped headbands, boat shoes, blazers, pearls, cardigans, and khaki pants.

  Punk: Punk fashion is inspired by the subversive punk rocker styles of the ’70s and ’80s and comprises many subcultures, each with its own specific style codes. Some overarching elements of punk style include leather jackets, deconstructed blazers, ripped fishnet stockings, skinny jeans, and chunky black boots. Provocative messaging, band logos, and customization with safety pins and patches are common themes in punk clothing. Punk grooming includes heavy black eyeliner, mohawks, dyed hair, and spiked hair. 6. Streetwear: Streetwear is a casual fashion style that first became popular in the 1990s. It incorporates comfortable yet trendy clothing such as logo T-shirts and crop tops, hoodies, baggy pants, and expensive sneakers. Streetwear takes inspiration from both hip-hop and skater style, with the added element of intentional product scarcity. Followers of the latest trends in streetwear are known as hypebeasts, and many go to great lengths to procure limited-edition designer baseball caps, hoodies, sneakers, and more. 7. Classic: Classic style is an umbrella term for a polished everyday style that incorporates elements of workwear, such as blazers, pencil skirts, and khakis. This more professional look is appropriate for the office and other settings where you want to look your best. 8. Casual: Casual style is what you might wear on the weekend. Think jeans, comfortable T-shirts, and sneakers or flat boots. Both streetwear and sporty style might be considered types of casual styles, but casual style can also lean preppy or hip.

  Decide on your niche Starting a clothing business is a very personal journey. You’re probably a creative person, with something different to offer in a fast-moving industry. It’s likely that you’ve spotted a gap in the market, or have a unique design in mind for a specific customer group. Whatever your inspiration for starting up, it’s important to define your niche from the out-set. Are you looking for information on how to start a fitness clothing brand or a sports clothing line, for example? Maybe you’re planning to build a fanbase for one specific item, like the world-famous Fred Perry shirt. Or it could be a particular style that you have in mind for your clothing line – like the pared back, design-focused children’s products sold by lifestyle brand Scandiborn, or menswear that nods to your own unique heritage? It could also be a clothing business that’s born out of a particular need or ethos, from cruelty-free clothing to premature baby accessories. Know your niche, and bear it in mind. Even if you branch out and introduce lots of other designs as time goes by, your original idea gives you heritage, a guiding principle, and a reason to be remembered. 2. Build your budget or business plan If this is really just a shoestring idea, and you’re testing your designs on a small scale, you might not need a full-on business plan to get started. Watch out though, if your idea takes off you’ll want to scale pretty quickly, so it makes sense to keep even a rough plan in the background.

 A common question is 'how much does it cost to start a clothing line?', and while it may be possible to do it on just a few hundred pounds, it's far more likely to cost thousands. According to Make it British, 50 per cent of startups spent over £15,000 launching their UK-made brands. Bear in mind, the fashion industry is notoriously difficult to predict. Plans will need to be flexible and there are no guarantees, so you’ll need to be up for the challenge. Creating a budget… For the first few months at least, it pays to keep things simple. Starting with one design which you love, know how to manufacture (or buy) and have had great feedback on may be much easier than launching with a lengthy product catalogue. It helps to have a fixed figure in mind, and decide how you’re going to spend your funding, along with what you want to achieve. Try to allow room for flexibility – you may not know the price of specific materials yet, for example, or manufacturing costs – but having that original budget in mind will help you make the decisions that drive your first sales.

 Your budget will also depend on whether you plan to design and make the clothes yourself (or with a manufacturer), or buy clothes from designers at wholesale price. Either way, start small. Invest in smaller designers and/or basic equipment to start off with and as demand grows, you can review your key outgoings. Read our guide on how to budget and download a free budget template. … and/or a clothing line business plan If you need a business plan – perhaps to secure funding or other support – start off by nailing the basics. You’ll need to give an overview of your business, including an executive summary, and a clear outline of how your clothing line is going to start, grow and prepare to scale. You’ll also need to include the analysis you’ve done, to understand your target market and any competitors. Remember, this does need to be data-oriented, concrete and preferably something you’ve done with external sources. It can’t just be your personal view of what’s wrong with the current market options (although there’s a place for this too!). Your plan should also outline who’s involved in your business and what they do, whether it’s just you, or you’re working with anyone else. You’ll need to leave room for the product(s), of course, and talk about any plans you have for branding, sales and marketing, as well as operations.

 Finally, whoever’s reading your plan will be most concerned with one thing, and that’s the money. You’ll need to finish off with a solid section clearly outlining your business’ current financial position (even if this is very initial), priorities for growth, and how their investment will help things to fly. 3. Organise your business Even if you’re not writing a full-on business plan, the same principles apply when organising your startup. You may be planning just to buy a sewing machine and get straight to work, but even this is a time and resource commitment. If you’re investing effort and have goals for the future, put down in writing how your business will take shape, including plans and ideas for: Your location(s) Are you working from your bedroom but aiming to move into a small studio? Remember, certain rules apply for online businesses, or market stall traders.

  How it works Is it going to be you selling pieces on a stall for now? Or are you going to be an online retailer? Could Facebook Marketplace or Instagram be a good place to start? If so, check out our guide on how to sell on Facebook Marketplace and how to sell on Instagram before you get started. Read more about online retailer insurance. Maybe you’re even planning to open a bricks and mort